“Red in Italy. The Colours of Red in the Italian Design”, scheduled from 12th September to 9th October 2019 at the ICI in Brussels.
The project, organized by FG Confalonieri, with the scientific curatorship of Francesca Valan and the coordination of Galleria Campari, is inspired by the success of the “I colori del Rosso” exhibition, curated by Marina Mojana and by FG Confalonieri in 2015 at the Galleria Campari.
The exhibition is dedicated to exploring everything relating to red through the display of a series of iconic Made in Italy design objects, inspiring aesthetic and cultural comparison. Colours are part of a country’s culture. They convey and narrate a population’s habits and customs, while also influencing behaviour, the environment, language and the imagination. The starting point is Campari’s iconic red, which leads to a reflection on the world of the “reds” that have characterized the world’s civilizations. The rich, astonishing history of this colour describes the evolution of thought, weaving together design, art, culture and sociology.
The exhibition project is split into several themed sections, providing visitors with an interpretative framework that involves all the senses. Visitors are welcomed by the invitation to “Jump into the red” ”, a true optical immersion in colour, introduced through the presentation of concepts such as light, colour, red or the evolution of vision in growth. It continues with the “colour spinning top”, which invites us to discover many names that identify the colour red.
Red Icons, the heart of the exhibition, explores the recent history of Made in Italy design through objects by important Italian brands famous for their red colour such as Brembo, Cimbali, Ducati, Ferrari, Ferragamo and Kartell, created by some of the most famous designers of the 20th and 21st century, including Alessandro Mendini, the Castiglioni brothers and Matteo Ragni.
La Cimbali will be present with the M 23 UP (Design Valerio Cometti, V12 Design) thanks to the partnership between MUMAC and Galleria Campari.